A Site Veritas diagnostic

Find out what your website is really telling your customers.

Most business owners have never seen their own website the way a first-time visitor does. The Website Makeover Score shows you exactly that — what's working, what may be quietly costing you new customers, and what could change.

Usually ready in a few minutes

We review your public homepage while you wait. No install, no access to anything private.

Written for owners, not developers

Plain language, no jargon, and no scare tactics about things that don't matter.

Consistent scoring criteria

Every website is reviewed against the same defined standards — not a random AI opinion that changes from site to site.

Your details stay yours

We never sell or share what you submit, and you can ask us to delete your report and submitted information at any time.

Score my website

Enter your website and we'll start the review right away.

We only review pages that are already public, and we use your email to send your report and follow up about it. We never sell or share your details, and you can ask us to delete your report and submitted information at any time. See our privacy page and terms of use.

What we look at, and why it matters

Six areas, weighted by how much each one tends to affect whether a visitor becomes a customer. Your score starts at 100 and only moves when we find something specific.

First Impression

20 pts

What a first-time visitor sees and feels in the first few seconds on your homepage.

Clarity & Messaging

15 pts

How quickly someone understands what you do, who you serve, and where you serve.

Conversion Paths

15 pts

How easy it is for an interested visitor to actually contact you or book.

Mobile & Speed

20 pts

How your site performs and behaves for people on a phone.

Trust & Credibility

20 pts

The proof that tells a stranger you are established, legitimate, and local.

Technical Foundation

10 pts

The underlying setup — secure connection, page structure, and descriptions — that keeps your site working correctly wherever it appears.